When creating a business plan, you will likely be prompted with the question of a slogan. If you are just starting out in business and marketing, you may find yourself asking “do I really need a slogan?”. The answer is yes.

A slogan can be an effective branding and marketing tool. A good slogan will tie together your business name/logo, values, goals and products all into one catchy and clever short sentence. Think about some of the big companies like Nike, McDonalds or YellowPages – most people remember their slogans as much as the companies name. A good slogan will only enhance your business name.

The Impact of a Slogan

You want people to remember your business and what you do. A slogan is the perfect tool to help do just that. It should be like a good song, stick in peoples minds, and make it hard for them to forget it! Perhaps a consumer has no need for your product now – but what about in a months time? If don’t remember your business they will simply find a competitor. You want to drive your consumers to action with a statement that will impact them based upon their needs, attitudes or emotions.

What Makes a Good Slogan?

1. Memorability

You want people to remember your business. Capture their attention with a slogan that will stay in the mind of the consumers. Or even better – get people talking about your brand.
2. Action

Drive your customers to action with a slogan that will trigger them to make the decision to buy your product.

3. Products

Highlight the benefit of your product. Produce interest and excitement about your product.
Part of a good marketing plan should include a slogan that will reinforce  the reputation of a company.

Top 10 Slogans

Here are some slogans you can learn a thing or two from.

1. Diamonds are forever – DeBeers
2. Just do it – Nike
3. The pause that refreshes – Coca-Cola
4. Tastes great, less filling – Miller Lite
5. We try harder – Avis
6. Good to the last drop – Maxwell House
7. Breakfast of champions – Wheaties
8. Does she … or doesn’t she? – Clairol
9. When it rains it pours – Morton Salt
10. Where’s the beef? – Wendy’s