Building a website for your small business is different than maintaining it and building up the traffic. The effectiveness of your website marketing plans depends on how you foresee your customer’s needs. You must look at your website from a customer’s perspective. A customer always wants to be pampered and given a lot of options. If you want to increase your websites traffic and conversions, ask yourself the following questions: what do they want, how would they react to it, and what will you and the customer gain from it. read more…

Google Analytics is a very powerful tool for businesses with websites. It can makes reports that measure online marketing campaigns, how many visitors you have on your website and their behavior and e-Commerce activity. It also has the ability to access reports online in real time – plus it’s completely free! read more…

Managing a business can sometimes be a nightmare. One of its main challenges is organizing your office and keep everything in place. IT infrastructure is expensive and a small business cannot afford to shell out a big chunk of money. There is a recent trend in small businesses for replacing this expensive infrastructure with affordable web based business applications that will enable them to collaborate further. Google Apps is a cost effective alternative to the traditional IT infrastructure that businesses requires, with over 3 million business already enjoying its benefits. read more…

A way to introduce your product or brand in a traditional advertising campaign is through business advertising mediums such as TV Ads and Newspapers. In the era of online marketing, blogging as a new media has evolved to a legitimate marketing area in recent years. Blogging can present your business in a more personal way. It creates a venue for customers to check out news and updates regarding your product, services, sales, promotions and any other information you want to share with them. read more…

Every business owner will eventually ask the question “does my business need a website?”. This may be in the early planning and development phases or later on down the track when the business is growing. Depending on your goals, answers may vary. These days, a website is just as important as a phone number. Customers expect you to be accessible anytime of the day and to be able research your company or get more information from your website. Many people also prefer to contact businesses through their website instead of calling. read more…

More and more small businesses are taking advantage of the cheap or free web apps and resources that are becoming available online. These online services can manage most aspects of your business, including invoicing, billing, payments, receipts, project management, forms and surveys, note taking and so much more. read more…

When creating a business plan, you will likely be prompted with the question of a slogan. If you are just starting out in business and marketing, you may find yourself asking “do I really need a slogan?”. The answer is yes. read more…

There are a lot of reasons to be thinking about making the switch to an “eco friendly” business. Not only are you helping to sustain the environment and letting your customers know that you care, it can be very rewarding personally too! read more…