Only half of local businesses have just a website, let alone the many other ways to market a local business online. They all know that consumers are also using the internet in their searches for various local products and services, buy are yet to do anything about it. At a minimum, your local business should be in the main directories online, including Yahoo! Local, Yelp and Google Places. At best, these should just be a part of your online marketing strategy. Today I would like to show you how to market your local business online using Google Places.
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This is great infographic I found on why SEO is so important for all small businesses to be looking at as part of your online marketing strategy. The amount of searches conducted on Google each month is simply staggering – 10 billion queries, 26 billion of which are LOCAL searches. You may be a small local business, but 80% of people are looking for you online.
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In 2008, a study by Reuters has shown that there were 875 million people shopping online in the world, and this figure has grown 40% in the last two years.* Clothes and shoes are the fastest selling products. With 1.8 billion Internet users in the world, this means that most of them have shopped online.** These figures show that online shopping has dramatically increased in the past few years and most people are now comfortable and confident shopping online. The possibilities are endless and the momentum has just begun. Read More…

Building a website for your small business is different than maintaining it and building up the traffic. The effectiveness of your website marketing plans depends on how you foresee your customer’s needs. You must look at your website from a customer’s perspective. A customer always wants to be pampered and given a lot of options. If you want to increase your websites traffic and conversions, ask yourself the following questions: what do they want, how would they react to it, and what will you and the customer gain from it. Read More…

Google Analytics is a very powerful tool for businesses with websites. It can makes reports that measure online marketing campaigns, how many visitors you have on your website and their behavior and e-Commerce activity. It also has the ability to access reports online in real time – plus it’s completely free! Read More…